Masterclass for Catering Sales Management

The Catering Institute Partners with Sysco and PepsiCo to Present Catering Sales Management Workshop

The Catering Institute, a leading educator in takeout, delivery and catering, providing training and certification to restaurant operators and their teams, is partnering with Sysco and PepsiCo to present a one-day workshop dedicated to catering sales management on May 8th in Orlando.

The goal of this workshop will be to provide restaurant operator attendees with tools and insights to enable them to acquire new catering customers and build relationships that will create repeat orders. Topics to be covered include lead generation, consultative sales training, catering buyers and their identified needs, and best practice business tools and resources.

“We are excited to join our partners Sysco and PepsiCo to present this comprehensive workshop to restaurant operators who are serious about growing their catering sales,” said Tracy Avolio, Vice President of The Catering Institute. “Our single focus is to provide the education, tools and training to help restaurant operators take control of their takeout, delivery and catering operations and grow their off-premise sales and profits.

According to the 2018 Takeout, Delivery & Catering Study produced by Off Premise Insights, a division of Monkey Group, catering was a $40 billion business for the restaurant industry last year, representing about 20 percent of off-premise sales. Growth in business-to-business catering continues to outpace business-to-consumer catering sales, and the study projects that catering will grow to $56 billion over the next five years.

“We’ve been very proud to be an education partner with The Catering Institute, and this workshop is another terrific example of providing hands-on, real-world training and practical tools that will enable operators to build relationships in their communities which will result in repeat catering orders and increased brand loyalty,” said Robert Smith, restaurant channel manager, PepsiCo Foodservice.
The Catering Sales Management workshop will take place May 8th in Orlando. For more information, please visit

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About The Catering Institute

The Catering Institute ( is an education and certification institute for restaurants and suppliers implementing or improving takeout, delivery & catering operations. The mission of the Institute is to help restaurant operators grow sales and increase profits by teaching them to become experts at feeding their customers where they live, work and play. The work of the Institute ensures that executive, management, leadership and all other team members are focused on the common goal of ensuring their catering programs are a success and that programs maintain scalability for future growth.

The supply chain partner certification designation is relevant for industry partners looking to become certified in The Five Pillars of Successful Restaurant Takeout, Delivery and Catering, with programs focused on leadership, centralized services, sales and marketing, operations and delivery. The Catering Institute team works closely with MonkeyMedia Software during the implementation of Monkey, The #1 Cloud Platform for Takeout, Delivery & Catering. The Catering Institute is part of Monkey Group, an ezCater company.



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